How to buy the Perfect Towel

When shopping for towels it is important to avoid choosing a towel from touch alone. Here are tips for finding high-quality towels and knowing how the GSM of a towel can play a vital part in the selection process.

Bath towels are typically the hardest working members of your household or Hotel. As well as keeping us dry and clean, towels add to the look and feel of a bathroom and can even be expected to wipe up muddy floors or dry your pet after its weekly wash. When shopping for towels it is important to avoid choosing a towel from touch. Here are tips for finding high-quality towels and knowing how the GSM of a towel can play a vital part in the selection process.

When shopping for towels it is important not to judge a towel by its softness. Most manufacturers add softeners to the towels so they appear nice and soft. However after a few washes, these towels may start to feel course and rough. To ensure the towel are indeed cozy and luxurious, rather check the care label or buy from a reputable retailer to ensure the towel is 100% cotton.  The number and the length of loops is also an important factor in choosing the right towel. The denser the loops, the more absorbent the towel will be so check the stitch for thick, tightly packed loops. If however you can see the base of the towel, then this is an indicator of a cheaper quality towel.

Cotton fibers naturally attract water and can hold almost 25 times its weight in liquid.

Our Luxurious Waffle weave towels are made of 100% Cotton Long Staple fine cotton,  long staple cottons means it includes pima cotton and Egyptian cotton. These cottons are renowned for their superior quality thanks to the length of their fibers.

Waffle Weave are known to trap moisture and absorb water quickly and efficiently. The weave also provides an effective airflow meaning they can dry much quicker than other towels and stay fresher for longer. This also prevents the towels from harbouring germs and unpleasant odours.

The weight of a towel is measured by the GSM (Grams per Square Metre). Low GSM (300-400) towels are light and thin whilst high GSM (450-600) towels are thicker and heavier. A towel that weighs less than 400 GSM is likely to be thin and typically suitable for a gym bag or trips to the beach. If you are purchasing a hand towel or guest towel then it is advisable for the GSM to be at least 400 and up. For Bath Towels, a higher GSM of 450 or higher will provide a soft and absorbent towel. Typically, the higher the GSM, the better performance you will have from the towel.

 

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